When you are putting up your adsense in your web site, you may have some question in your mind in regarding to ad types (text vs image), bidding methods (CPC vs CPM), and targeting type (site vs contextual). In here, I would like to explain to you.
For the ad types and bidding methods, people may asked does any bidding methods (CPC or CPM) ties up to different ad types? Actually, both text-based ads and image-based ads can either be paid on cost-per-click (CPC) or cost-per-thousand impressions (CPM). Adwords advertisers can choose any types of ad they would like to create.
So when you are putting up adsense in your web sites, you are advised to set the ads type to both - text-based and image-based. It can definitely maximize your potential revenue in your web site.
For the targeting type, all CPM ads are site targeted, meaning that your site will only display CPM ads if an AdWords advertiser has decided your content is relevant to their ad campaign. To increase advertiser bidding on your site, you may wish to customize your Onsite Advertiser Sign-up landing page.
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